When it comes to marketing a real estate property being creative is key, in a market. Here are 8 innovative and varied approaches presented as if they were shared by real estate agents each offering their unique and laid back perspective.
1. Utilizing Art for Open Houses
"One strategy that has worked well for me is teaming up with artists for open houses. It's a arrangement; artists get to showcase their creations adding a special touch to the property. We host an art exhibit within the house attracting art enthusiasts who may not have otherwise visited. This creates an experience transforming the property from another listing into a local cultural hub for the day.” Marcus Brown
2. Developing a Property Story Podcast
"I've delved into podcasting about the properties I represent. Each episode delves into the propertys history, its uniqueness or even any intriguing ghost tales associated with it. It's a way to connect with buyers and foster a deeper bond, with the place. Moreover this content easily spreads on media platforms reaching audiences beyond what traditional advertising could achieve." - Niagara Homes, Jerry Hendriks
3. Utilize Augmented Reality, for Virtual Home Staging
We've recently adopted reality (AR) applications that enable buyers to visualize the property with various furnishings or different wall colors. It's one thing to describe it it's another to showcase it through their smartphone. This technological approach has garnered interest from the tech younger demographic who value the innovative way of experiencing home viewings.
4. Host Community Events at the Property
Transforming the property into a community point for a day or an evening has proven to be highly effective for me. Whether it involves an event, a school art exhibition or a small concert it sparks conversations within the neighborhood and attracts visitors. It's not about selling a house; it's about selling a sense of community and lifestyle. People are more likely to consider buying when they can envision themselves as part of a community.
Real Estate expert Bill Gassett of Maximum Real Estate Exposure weighed in with his expertise.
One of the better and more unique marketing tips for selling a home is to use a "Google this address" sign rider. If you have a robust digital marketing presence, it is the perfect opportunity to remind potential buyers how to find the best information.
Doing this search, they will often see several things. The first page will likely contain some of the most visited websites, such as Realtor.com and Zillow.com. When an agent has done an exceptional job with their photography and listing descriptions, buyers will be right where you want them.
Even more powerful is that if you have a blog or a dedicated webpage created specifically for the listing, it will often land on the first page. Have you done a YouTube video? The same thing applies.
For agents who have a strong internet presence, this is the perfect way to showcase that skill. If nobody else has done it in the local market, it will make you stand out as an agent."
5. Incorporate a Scavenger Hunt During Open House Events
"To enhance house events I've introduced scavenger hunts where attendees search for features or interesting facts about the property. This encourages them to explore and creates an memorable experience. This strategy works well for properties, with attributes or hidden treasures that might otherwise go unnoticed."
Brad Erickson, Park City Realtor
6. Collaborate with businesses to run promotions
"I've had great success teaming up with nearby businesses to market my listings. For instance a local eatery could offer a deal, for attendees of a house. This not encourages people to come but also fosters stronger community connections and boosts visibility for both the property and the local establishments.” Linda Edelwich, Glastonbury CT Realtor
7. Utilize drones for photography and virtual tours
"Aerial photography and virtual tours using drones provide a perspective on a property that traditional photos can't match. This is especially effective for properties with grounds or breathtaking scenery. Moreover drone footage creates engaging content for media drawing in views and shares that enhance the propertys presence.” Team Tackney
8. Turn the property into an escape room experience
"To make an open house unforgettable I turned a property into an escape room challenge. Participants had to solve puzzles related to the homes features in order to 'escape.' It was a hit, among homebuyers sparking conversations among attendees. It's a way to showcase the propertys amenities and leave a lasting impression.”. Bob Jamison, Tuscana Properties. Sponsoring sports teams or events can be a way to increase visibility, for your property. Whenever the team plays your property gets a mention, which helps keep it in the eye and create a community connection.
Creating time lapse videos that showcase your property throughout the seasons is an approach I've taken. It captures the transformation of the home from spring blooms to winter coziness offering buyers a connection and a glimpse into their future life, in the house..
There are plenty of great ways to market a property with the right agent and the right strategy. Try implementing some of these today.